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Pitch Deck Guidelines

Description of customer pain and how the company solves it – concept & key elements

What the company does, for whom and why it’s compelling

Founders,  key team members, and key advisors, with industry backgrounds and expertise

Market size, growth characteristics, segmentation

Competitors and competitive feature sets, plus your sustainable competitive advantages

How the company will sell its product, in detail, including roughly how much it will cost to build that sales engine

Product development, customer acquisition, partner relationships

What can go wrong and how the company plans to manage it

How much time and money it will take to get to cash flow break-even and five year projections. Show worst and best case scenarios.

Categories of likely buyers, rationales, list of specific likely buyers and comparable with valuation multiples

How much, what the company will use it for, what milestones it expects to hit